An average user stays for three seconds before they scroll past a product video. That’s three seconds in your favour, if you can put the right teaser out. After that, they click away, and forget your product ever existed. In those three seconds, you have to make a strong case and make a stranger care about your service.
As brutal as it sounds, this is the harsh reality of product teasers. Yet, when you do it right, it brings in customers like never before. It helps change their mindset, and turn them into a fan.
Follow these awesome product teaser video examples to make people lean into what you have to offer.
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About 44 – 45% of marketers use teaser videos to drive engagement, and they often last under 60 seconds to maximise retention.
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Adding a clear call to action (CTA) can boost click-through rates by up to 380%.
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85% of consumers say that watching videos has helped them decide what to buy.
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Compared to static, text-heavy alternatives, product teaser videos on landing pages can increase B2B conversions by 80%.
1. My Shot + Your Illustration — Dropbox Paper
Dropbox Paper has taken a huge creative risk with this one, and it has paid off. Instead of normally screenshotting their UI like their competitors and making a boring video out of it, they have built a story around it. It follows emotions and collaborations, depicting the act of building something together as a team.
It has a nostalgic visual language which feels very warm and human. The lesson it shows is about people buying into functionality of a product, rather than the product itself. Dropbox understands the user experience stands out and built a teaser around that.
2. Introducing The New Zendesk
“Introducing The New Zendesk”, the newest rebrand video by Zendesk, is the epitome of confidence. It follows bold visuals, spare copy, and a soundtrack that sounds distinct compared to others. The restraint in the teaser makes it work. Zendesk did not try to overexplain anything in the video, but rather follow based on vibe and direction. They trusted that the viewer will want to know more.
Most rebrand videos on the internet make the grave mistake of cramming everything into it, making it cluttered with minimal comprehension by the viewer. Zendesk did not try to do this, but rather bet on your curious side to do the job.
3. Marketing Video for Tome
Tome is a famous AI powered tool used for storytelling. And guess what? Their teaser video sticks true to the motto and tells a story. The pacing shown in the video is very deliberate.
The voiceover is purposefully magnetic, but does so without over-hyping the product and merely demonstrating the need for it.
By the time the actual product shows up in the video, you are already sold on the pain point they want to hit. The sequence of identifying problems first and then presenting the solution works best as one of the oldest tricks in copywriting, and Tome executed it perfectly.
4. Video Ad for Doks.AI
The Video Ad for Doks.AI moves fast, has quick cuts, and punchy captions. It offers a very clear value proposition delivered in very minimal time.
Doks.AI clearly identified their audience. Their audience is busy with little to no time for elaborate Ads, and they put that information to use. They stripped everything down and kept only the most important questions. These include what the product does and why their audience should care about its functionality.
No padding or fluff. If your product is solving a simple problem, it’s worth looking into this example.
5. Toggl Track: Time Tracking Done Right
Toggl’s video ad for time tracking done right is witty, but also does not try TOO hard. It pokes fun at the simple act of tracking time manually. And lets face it, everyone has gone through the misery of this at some point. Followed by this, they obviously offer the magical cure for this problem.
Humor is undoubtedly underused in B2B video marketing. However, when it lands, it can create an instant connection and spark with your future customer.
6. Take Card Payments Wherever You Are
This simple ad for Zettle follows a very simple premise, with an even simpler execution. The video follows a person in a situation, following problems on the go. No overly designed graphics to overload your senses with colours and features, but rather relatable scenarios.
This utilizes the power of specificity. The more precisely you describe your customer’s world, the more they feel seen and understood.
7. Mailchimp — Now What, That’s What
Mailchimp has always had a very unique personality as a company, and this video ad taps into just that. The creative direction behind this has been purposefully altered to fit this narrative. Mailchimp knows that personality is positioning, and this video is proof of that.
8. Introducing Profound
Profound’s teaser video is elegant and well-cut, with nothing extra of intentional to sway your attention from the product at hand. The typography is well-selected for the type of video, and pacing allows you to breathe as the video moves forward.
The product reveal is earned, rather than rushed like it is in other videos. Such videos establish company trust, making the customer care more about it.
9. Monday’s Product Video
Monday.com made an extraordinary video that feels nothing like a software demo.
It flows more like a story, with chaotic and frustrating elements at the beginning, and relief of solving the problems at the end of it with a system that makes sense. They use reality based scenarios with project managers with emotional payoffs and persuasive pitching.
10. We Make Sales Easy — Pipedrive
Pipedrive’s video has a dead aim at a specific type of audience. This is around salespeople who are drowning in spreadsheet work, missing follow-ups, and using sticky notes. There is no ambiguity about the target audience for this ad. And for Pipedrive, that was the point. To make their audience feel seen.
11. Product Launch Ad Video — LangEase
LangEase’s opening scene depicts a problem every language learner has experienced, the embarrassing moment of app knowledge, the collapses in real conversation, and how they reframe the product not just as a language app, but something that builds confidence.
In Conclusion
If you are planning a product teaser video, stop explaining everything to the audience. It’s better to pick one pain point of the audience and solve that. That’s the formula for having amazing execution in such types of product video ads.
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