Imagine a way through which you can present your SaaS products in an engaging, enlightening, and irresistible way.
That’s what the explainer videos for SaaS do. They work as a secret weapon to translate the technicalities of your SaaS into explanations, visuals, and narrations that capture attention and keep the audience hooked.
If you are looking for an explainer video for your SaaS, we have some inspiring examples that you can use to create one for your SaaS project that is innovative, clear and engages customers. Continue reading!
1. Zelios – StoreTrack
Industry: Project Management
Average pricing: from $4,500
Average deadline: 25 days
Why does it work?
This explainer video for StoreTrack by Zelios is incredibly genius. It hooks the audience in the first few seconds by discussing about their pain problems. After highlighting the struggles of businesses with multiple locations failing, they provide a solution that addresses their issues.
The video then continues to provide the solution in the form of a tutorial and concludes with the customization options they offer businesses to integrate the store maps into their website, thus navigating everything for businesses looking for a solution in a mere 73 seconds.
2. Zelios – Jobster
Industry: Recruitment, HR
Average pricing: from $3,999
Average deadline: 20 days
Why does it work?
Another video explainer video by Zelios for Jobster follows a similar pattern of hooking the audience in the first few seconds by directly discussing the problems the recruiters face.
The video uses dynamic visuals to simplify the use of this complex recruitment tool. Its upbeat tone and engaging animation make the explanation fun and approachable for both job seekers and employers.
3. Slack
Industry: Project Management
Average pricing: from $5,000
Average deadline: 30 days
Why it works?
The explainer video by Slack begins by discussing the new norms of work where the tasks are divided, but communication has to be unified. It then smoothly transitions to the problems teams face when they work on multiple apps, emphasizing the need for a single platform,
As it emphasizes the need for a single platform, it introduces Slack and its features. It promises to bring the team, apps, and data together in one place, thus helping the teams effectively coordinate and work on different tasks.
4. Monday.com
Industry: Project Management. Team Collaboration
Average pricing: from $7,000
Average deadline: 30 days
Why it works:
The Monday video explainer video is pretty straightforward. It begins by highlighting how effective collaboration is important to achieving big goals. As it lays out the importance of collaboration, it suggests Monday as an effective tool for doing so.
The video then continues, and the visuals and background blend harmoniously to explain the SaaS’s features, which make collaboration a breeze!
5. Pipedrive
Industry: Sales Management
Average pricing: from $6,000
Average deadline: 30 days
Why it works?
Pipedrive takes a straightforward and clear approach to explaining its CRM sales platform. Right from the start, it establishes authority by highlighting the fact that it was developed by people experienced in sales and who know the ins and outs of sales management.
The video then smoothly transitions to the feature the software has to offer with catchy visuals. With clear narration and visual explanation of the feature, such as customization and intuitive interface, the Pipedrive explainer video keeps the audience hooked for the whole 65 seconds.
6. Dropbox
Industry: Cloud Storage
Average pricing: from $10,000
Average deadline: 35 days
Why it works:
The Dropbox explanatory video stands out from the rest we have discussed so far. Instead of simply introducing the software, it focuses on the evolution of the app, highlighting new features with warm, inviting audio and visuals.
It uses visually attractive elements to introduce its new features, such as handling documents and video editing in collaboration with a team, making it an attractive option for people to revert to Dropbox.
7. Zoom
Industry: Communication, CollaborationWhy it Works?
Average pricing: from $20,000
Average deadline: 40 days
Why it works:
The Zoom explainer video begins with a warm, inviting background and a woman who sparks the viewer’s imagination by envisioning an AI collaborative tool. Shen then smoothly transitions to introducing Zoom’s collaborative features.
As the video progresses, attractive visuals and clear narration clearly depict the features and how you can leverage them for team collaboration. The video concludes by turning the viewer’s dream into reality, showing how an AI collaborative tool (Zoom ) makes seamless communication and collaboration possible.
8. Asana
Industry: Collaboration, Project Management
Average pricing: from $6,000
Average deadline: 27 days
Why it works:
Asana takes a different approach in its explainer video. It hooks the audience by highlighting some concerning facts about how poor collaboration leads to the waste of time and resources.
The video then smoothly progresses to introducing Asana and how it can help teams make the most of their time and collaboration.
It uses attractive elements and clear narration to explain Asana’s features, hooking the audience into trying Asana for project management.
9. Notion
Industry: Project Management
Average pricing: $5,000
Average deadline: 25 days
Why it works:
The Notion explainer video begins by addressing the fundamental needs that drive human behaviour. By clearly articulating these universal desires, it captures the user’s attention.
One of the genius strategies is the seamless synchronization of audio and visuals. The audio effectively highlights the challenges and needs of audiences working remotely, while the visuals simultaneously showcase Notion’s features as solutions, compelling viewers to recognize the product’s value and relevance.
10. Grammarly
Industry: AI writing
Average pricing: from $9,000
Average deadline: 30 days
Why it works:
The explanatory video on Grammarly is one of the simple yet effective videos on our list. It focuses more on audio narration than visuals to explain how the software works.
The video uses clear audio to explain how Grammarly can improve a piece of writing and what algorithm is installed to ensure its proper functioning.
11. Zendesk
Industry: Customer Service
Average pricing: from $5,000
Average deadline: 25 days
Why it works:
The Zendesk explainer video begins with a catchy momentum of clicks and music that immediately grasps attention. It talks in a visually attractive manner about features and how customized it is as a customer support engaging platform.
It promotes the software by showcasing how it facilitates communication with customers through diverse channels, including social media, email, chat, and phone, making it an attractive option for customer representatives.
12. Hubspot
Industry: Inbound Marketing
Average pricing: from $4,000
Average deadline: 20 days
Why it works:
The explainer video Hubspot begins directly explaining how the platform works.
It emphasizes its key features, such as the fact that all hubs, which include marketing, commerce, and sales services, are built into one unified platform, which helps your team be aligned to only one single platform. It also focuses on benefits that customers may want in this software, such as a user-friendly interface and integration with almost 1500+ apps.
13. Hootsuite
Industry: Social Media Management
Average pricing: from $5,000
Average deadline: 25 days
Why it works:
Hootsuite dives right into its primary function and wastes no time. It captures interest with its advancing colours and relatable graphics, which make it dynamic and engaging. Right at the start, it discusses the well-known fact that social media is so relatable in everyone’s lives.
It smoothly transitions into explaining features such as scheduling content in advance and streamlining all apps into one place. The whole video explains its concepts so well with the right amount of music and hooks relevantly and efficiently.
14. Atlassian
Industry: Collaboration, Project Management
Average pricing: from $4,000
Average deadline: 25 days
Why it works:
The video begins with another kind of engaging stroke: using the voice of the narrator. It hooks immediately, and you feel like watching the whole two-minute video with those subtle graphics.
The video begins by emphasizing how seamless collaboration helps teams work, share, and organize their work in one place. As it lays the foundation, it introduces the features it offers to ensure seamless collaboration and project management.
15. Square
Industry: Fintech
Average pricing: from $8,000
Average deadline: 30 days
Why it works:
The video explainer by square jumps right into the answer to the question: what is this square about? The video consists of audio narration and easy-to-understand visuals to explain how the Square app works,
The visuals explain how the app makes it easier for you and your employees to take payment with just a few clicks. The video depicts the app’s ease of use, making it a go-to app for restaurant owners.
What Makes These Explainer Videos Great
Several patterns emerge from these examples that make them successful.
- Clarity: The explainer videos help explain the technicalities of complex SaaS software so that viewers can use them immediately without juggling various online resources.
- Engaging: The text is often boring to read, which may cause you to lose potential customers. The attractive visuals and elements hook potential customers and help them fully understand the software.
- Call to Action: A strong, clear call to action at the end of the video encourages viewers to take the next step, if it’s signing up, learning more, or making a purchase.
What Makes Zelios the Right Partner for SaaS Videos
If you are looking for an explainer video for your SaaS business, Zelios is the perfect partner! It offers features such as crafting visually engaging videos with clear narration, transparent pricing, and a proven track record, making it a go-to choice for video explainers for SaaS projects.
So, if you are looking to convey the benefits, explain the features, or simply guide the audience about how your software works, Zelios is here to assist you!
Select the video type that aligns with your marketing objectives, and receive an immediate high-level estimate of the production cost.
