A SaaS explainer video is a short animated or live-action clip that shows how a software product solves a specific problem, usually in 60 to 90 seconds. The strongest ones do more than list features. They speak to one specific person on the buying committee.
If you are looking for an explainer video for your SaaS, we have some inspiring examples that you can use to create one for your SaaS project that is innovative, clear and engages customers.
How we chose these SaaS explainer video examples
A SaaS explainer earns or loses attention in the first five seconds, so we judged each clip on its hook, its core message, and the stakeholder it targets. Each SaaS video explainer here is broken down the same way and tagged by the buying-committee role it speaks to: economic buyer, technical evaluator, end user, or procurement. If you build for SaaS and tech teams, match the style to the person you most need to convince.
Pricing and deadline in each entry reflect the typical Zelios production budget and turnaround for a comparable video.
1. StoreTrack (Zelios)
Industry: Project Management
Average pricing: from $4,500
Average deadline: 25 days
The StoreTrack explainer hooks viewers in the first few seconds by naming the pain: businesses with multiple locations losing customers who cannot find them. It then presents the fix, walks through setup as a short tutorial, and closes with the customization options for embedding store maps on a website.
The video then continues to provide the solution in the form of a tutorial and concludes with the customization options they offer businesses to integrate the store maps into their website, thus navigating everything for businesses looking for a solution in a mere 73 seconds.
2. Jobster (Zelios)
Industry: Recruitment, HR
Average pricing: from $3,999
Average deadline: 20 days
Jobster follows a similar pattern, opening by naming the problems recruiters face. Dynamic visuals simplify a complex recruitment tool, while an upbeat tone and lively animation keep the explanation approachable for both job seekers and employers.
3. Slack
Industry: Project Management
Average pricing: from $5,000
Average deadline: 30 days
The explainer video by Slack begins by discussing the new norms of work where the tasks are divided, but communication has to be unified. It then smoothly transitions to the problems teams face when they work on multiple apps, emphasizing the need for a single platform,
As it emphasizes the need for a single platform, it introduces Slack and its features. It promises to bring the team, apps, and data together in one place, thus helping the teams effectively coordinate and work on different tasks.
4. Monday.com
Industry: Project Management. Team Collaboration
Average pricing: from $7,000
Average deadline: 30 days
The Monday video explainer video is pretty straightforward. It begins by highlighting how effective collaboration is important to achieving big goals. As it lays out the importance of collaboration, it suggests Monday as an effective tool for doing so.
The video then continues, and the visuals and background blend harmoniously to explain the SaaS’s features, which make collaboration a breeze!
5. Pipedrive
Industry: Sales Management
Average pricing: from $6,000
Average deadline: 30 days
Pipedrive takes a straightforward and clear approach to explaining its CRM sales platform. Right from the start, it establishes authority by highlighting the fact that it was developed by people experienced in sales and who know the ins and outs of sales management.
The video then smoothly transitions to the feature the software has to offer with catchy visuals. With clear narration and visual explanation of the feature, such as customization and intuitive interface, the Pipedrive explainer video keeps the audience hooked for the whole 65 seconds.
6. Dropbox
Industry: Cloud Storage
Average pricing: from $10,000
Average deadline: 35 days
The Dropbox explanatory video stands out from the rest we have discussed so far. Instead of simply introducing the software, it focuses on the evolution of the app, highlighting new features with warm, inviting audio and visuals.
It uses visually attractive elements to introduce its new features, such as handling documents and video editing in collaboration with a team, making it an attractive option for people to revert to Dropbox.
7. Zoom
Industry: Communication, CollaborationWhy it Works?
Average pricing: from $20,000
Average deadline: 40 days
The Zoom explainer video begins with a warm, inviting background and a woman who sparks the viewer’s imagination by envisioning an AI collaborative tool. Shen then smoothly transitions to introducing Zoom’s collaborative features.
As the video progresses, attractive visuals and clear narration clearly depict the features and how you can leverage them for team collaboration. The video concludes by turning the viewer’s dream into reality, showing how an AI collaborative tool (Zoom ) makes seamless communication and collaboration possible.
8. Asana
Industry: Collaboration, Project Management
Average pricing: from $6,000
Average deadline: 27 days
Asana takes a different approach in its explainer video. It hooks the audience by highlighting some concerning facts about how poor collaboration leads to the waste of time and resources.
The video then smoothly progresses to introducing Asana and how it can help teams make the most of their time and collaboration.
It uses attractive elements and clear narration to explain Asana’s features, hooking the audience into trying Asana for project management.
9. Notion
Industry: Project Management
Average pricing: $5,000
Average deadline: 25 days
The Notion explainer video begins by addressing the fundamental needs that drive human behaviour. By clearly articulating these universal desires, it captures the user’s attention.
One of the genius strategies is the seamless synchronization of audio and visuals. The audio effectively highlights the challenges and needs of audiences working remotely, while the visuals simultaneously showcase Notion’s features as solutions, compelling viewers to recognize the product’s value and relevance.
10. Grammarly
Industry: AI writing
Average pricing: from $9,000
Average deadline: 30 days
The explanatory video on Grammarly is one of the simple yet effective videos on our list. It focuses more on audio narration than visuals to explain how the software works.
The video uses clear audio to explain how Grammarly can improve a piece of writing and what algorithm is installed to ensure its proper functioning.
11. Zendesk
Industry: Customer Service
Average pricing: from $5,000
Average deadline: 25 days
The Zendesk explainer video begins with a catchy momentum of clicks and music that immediately grasps attention. It talks in a visually attractive manner about features and how customized it is as a customer support engaging platform.
It promotes the software by showcasing how it facilitates communication with customers through diverse channels, including social media, email, chat, and phone, making it an attractive option for customer representatives.
12. Hubspot
Industry: Inbound Marketing
Average pricing: from $4,000
Average deadline: 20 days
The explainer video Hubspot begins directly explaining how the platform works.
It emphasizes its key features, such as the fact that all hubs, which include marketing, commerce, and sales services, are built into one unified platform, which helps your team be aligned to only one single platform. It also focuses on benefits that customers may want in this software, such as a user-friendly interface and integration with almost 1500+ apps.
13. Hootsuite
Industry: Social Media Management
Average pricing: from $5,000
Average deadline: 25 days
Hootsuite dives right into its primary function and wastes no time. It captures interest with its advancing colours and relatable graphics, which make it dynamic and engaging. Right at the start, it discusses the well-known fact that social media is so relatable in everyone’s lives.
It smoothly transitions into explaining features such as scheduling content in advance and streamlining all apps into one place. The whole video explains its concepts so well with the right amount of music and hooks relevantly and efficiently.
14. Atlassian
Industry: Collaboration, Project Management
Average pricing: from $4,000
Average deadline: 25 days
Atlassian leans on narration to carry the story, and the subtle graphics hold you for the full two minutes. It starts with how seamless collaboration helps teams work, share, and organize in one place, then lays out the features that support it.
15. Square
Industry: Fintech
Average pricing: from $8,000
Average deadline: 30 days
Square jumps straight to the question it wants to answer: what is Square? Narration and simple visuals show how the app lets you and your staff take payments in a few clicks, underscoring ease of use for restaurant and retail owners.
What Makes These Explainer Videos Great
Several patterns emerge from these SaaS explasiner video examples that make them successful.
- Clarity. The explainer videos help explain the technicalities of complex SaaS software so that viewers can use them immediately without juggling various online resources.
- Engaging. The text is often boring to read, which may cause you to lose potential customers. The attractive visuals and elements hook potential customers and help them fully understand the software.
- Call to Action. A strong, clear call to action at the end of the video encourages viewers to take the next step, if it’s signing up, learning more, or making a purchase.
What Makes Zelios the Right Partner for SaaS Videos
These examples work because each one respects the viewer’s time and speaks to a clear decision-maker. Study the hook, the single benefit, and the close, then map them to your own buyers before briefing a production team.
So, if you are looking to convey the benefits, explain the features, or simply guide the audience about how your software works, Zelios is here to assist you!
Select the video type that aligns with your marketing objectives, and receive an immediate high-level estimate of the production cost.
