InsurTech marketing must accomplish two tasks simultaneously: explain an inherently abstract financial product and build trust in a category that people already distrust.
Insurance is a service that is well-known and widespread. However, this field involves many complex processes and terminology that are often difficult for customers to understand. Short, engaging animated videos are an ideal way for InsurTech businesses to convey this information to their target audience in a convenient, easy-to-understand way.
The best insurance explainer videos, ranging from those of Series C-funded startups to a 200-year-old carrier, address this problem in different ways. Some speak directly to policyholders. Others are designed for brokers, IT buyers, and claims teams who will never see a consumer ad.
I believe they will inspire your next video marketing campaign!
1. Our embedded insurance offering | bolttech
Category: Embedded Insurance Distribution Explainer
bolttech, the Singapore-founded insurtech behind a 2025 $147 million Series C at a $2.1 billion valuation (TechCrunch), pitches embedded insurance as “the distribution model of the future.” It speaks to the platforms and OEMs that would sell it, not individual policyholders.
Takeaway:
“Framing embedded insurance as infrastructure, not a product, makes the video legible to platform partners rather than end consumers.”
2. How It Works | Lemonade Insurance
Category: Consumer Onboarding Explainer
Lemonade opens by naming the frustrations people already feel about insurance, then positions itself as the fix, using the same friendly, illustrated style Harvard’s Digital Initiative credits with making insurance approachable to a younger renters and homeowners audience.
Takeaway:
“Naming the exact frustrations of buying insurance before offering the fix earns attention from viewers who already distrust the category.”
3. Root Insurance: End-to-end digital insurance platform
Category: B2B Insurance-as-a-Service Explainer
Not to be confused with Root Inc., the US telematics car insurer, this is Root Platform, a low-code, API-first core system for insurers and distributors. The “end-to-end” pitch targets insurance executives and their technical teams, not drivers.
Takeaway:
“Leading with “end-to-end” and API language signals to a technical evaluator audience within the first line.”
4. Sapiens Insurance Platform for Life and Pensions
Category: Enterprise Core-System Explainer
Sapiens (NASDAQ: SPNS) builds core administration software for life and pension insurers, serving 600+ customers in 30+ countries. This video introduces its named CoreSuite for Life & Pensions product, pitched squarely at the CIO evaluating a system migration.
Takeaway:
“Anchoring the pitch to a named product suite gives enterprise buyers something concrete to search for after watching.”
5. Tractable
Category: AI Claims Product Explainer
Tractable, the computer vision company CB Insights named among the world’s leading AI companies, labels this an explainer video and earns the term: it answers one question, how its AI Review solution settles vehicle damage claims from photos instead of an in-person inspection.
Takeaway:
“A single, specific question keeps a technical product explainer from drifting into generic AI hype.”
6. Health Insurance Made Easy | Oscar Health
Category: Consumer Brand Explainer
Oscar Health (NYSE: OSCR) built its reputation on plain talk and, per Harvard’s Digital Initiative, “stylish cartoons to welcome users.” This video carries that tone into its “Health Insurance Made Easy” message, aimed at individuals shopping the ACA marketplace.
Takeaway:
“Consistent illustrated brand language across years of marketing lets a health insurer build recognition without repeating the same video.”
7. Embroker: Why Excess Tech E&O/Cyber
Category: Broker-Facing Product Explainer
Embroker, the San Francisco commercial insurance platform, made this to introduce a narrow product: Excess Tech E&O and Cyber coverage up to $5 million, aimed at wholesale brokers completing a coverage tower, not business owners.
Takeaway:
“Naming the exact policy type and dollar limit in the title filters for the niche broker audience who can actually use the product.”
8. The Future of Insurance Starts with Majesco
Category: Enterprise Platform Brand Film
Majesco (NASDAQ: MJCO) provides cloud core platforms to 200+ insurers worldwide. This video positions the company as leading an industry-wide shift rather than selling software, aimed at executives comparing modernization vendors.
Takeaway:
“Positioning the vendor as leading an industry-wide shift, not just selling software, is standard messaging for legacy-system replacement pitches.”
9. Chubb: Excellence in Action
Category: Corporate Brand Film
Chubb (NYSE: CB), 200+ years old and operating in 54 countries, uses this video for pure brand positioning: “At Chubb, we set the gold standard in insurance.” No feature walkthrough, because differentiation, not education, is the goal.
Takeaway:
“A slogan-driven brand film works for a legacy carrier whose challenge is differentiation, not education.”
10. Visual Intelligence for motor insurance | Bdeo
Category: AI Claims Automation Explainer
Bdeo, the Spanish insurtech founded in 2017, built Visual Intelligence to let policyholders submit smartphone photos or video after a motor incident instead of an inspection, a workflow it says takes under four minutes.
Takeaway:
“Pairing a technical capability name with a plain description of the smartphone workflow bridges technical and non-technical viewers in one video.”
Final Words
My curated list presents InsurTech explainer videos that simplify digital-first insurance platforms, automated claims, and online-only policies. Designed with concise, engaging animations or product walkthroughs, these marketing videos make complex topics easy to understand.
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