In this guide, we will discuss what to expect when building a strong YouTube presence, common pitfalls and tips, and how to ensure your content is favored by the mysterious YouTube algorithm.
Understanding the Issue of YouTube Videos Getting no Views
Firstly, you should take a deep breath and realize that, if your Youtube videos are not receiving any views, you are in the same situation as around 99 percent of other video producers on the platform.
In addition, with the increasing popularity of AI-based content, AI-generated videos are also in the same boat, drowning out other original content. Particularly if you are starting a YouTube channel for your Fintech or B2B SaaS platform, there is even less likelihood that the engagement will take off. Reasons?
Check out the most watched videos on YouTube; the success of Baby Shark isn’t going to be able to give you any tips on how to go viral with your B2B focused channel.
Reasons for No Views on YouTube
Here, let’s take a neutral (and sometimes biased) look at the reason why your content has low views or none at all.
Content Quality
Quality is what keeps people watching. It’s difficult to maintain a high level of quality when your videos aren’t getting a lot of views, but here’s a helpful change of perspective. When people watch videos, they don’t just watch one video.
If the content meets their needs and is useful to them, they may watch a combination of three to four videos, increasing views across all of them. So keep up the good work, be patient, and wait for the high-quality videos to gain traction.
SEO Challenges
It’s also important to play your cards right. If you put together a poorly thought-out meta description for one of your videos without doing enough research, most people will not be able to see it. Actually, YouTube is kind of like Google in that it works as a search engine, but it focuses on videos.
Do a full check of your titles, keywords, descriptions, and tags. This might give your video library the boost it needs.
Algorithmic Factors
Life is said to have strange quirks, and the Google algorithms are no different.
We have no idea how they work, but they are very important for getting people to watch your video. So if your video doesn’t follow the rules, it ends up wherever videos with no views end up.
A good idea is to learn as much as you can about this Enigma and try to follow its mysterious rules as closely as you can.
As a general rule, you should stay away from AI-generated content in your videos.
YouTube Shorts Visibility
Youtube Shorts – because why not create a TikTok on your video platform? Shorts take fast food video content to an unbelievably ridiculous level, crowding out longer videos as all traffic shifts to interesting bite-sized pieces rather than boring 10-minute videos.
So, in that regard, there is no hope for your 10-20 minute, highly specialized B2B solution videos.
But!
You can take some inspiration from podcasters, who break down their content into bite-sized chunks that are then released as YouTube Shorts to funnel eyeballs to their longer content.
Target Audience Understanding
Have you considered the possibility that your content is not quite hitting the mark?
Sorry for the rude awakening, but people will watch your content only if it is relevant to the issues they are attempting to solve. IF your viewer discovers a gold nugget of information, in that case, they might be inclined to watch an hour long video.
So, what is there to do?
Investigate the most pressing issues facing your ICPs.
Create video outlines based on these issues, and conduct interviews with your ICPs.
Produce cutdown pieces of the video content to encourage them to watch the entire video.
So there you have it; this would be a great way to improve some of your content.
Note:
Focus on solving specific problems that your audience has. By regularly making videos that help with their issues and needs, you can become a go-to resource and an expert in your industry. This way, people will trust your channel and keep coming back for more useful information.
Tips to Increase Views on YouTube Videos
Some other relevant tips, to finally increase engagement with your video library.
Optimize Keywords
Again, ensuring that you can surf in accordance with the YouTube algorithm is critical. One way to achieve this is to include important and relevant keywords in your description. You can also consult tools like Google’s Keyword Planner
Compelling Thumbnails and Titles
While this isn’t the first thing your specialized B2B product video or technical interview should include, anything goes, especially if you have few to no viewers. If this gives you an extra little boost in engagement, you can experiment with thumbnails and titles. For example, if the first video flopped, you can reupload an A/B test with a different thumbnail and a title that may inspire a stronger reaction from your target audience.
Promote on Social Media
It’s great when your content is discovered organically, but there’s nothing wrong with giving it a friendly pat on the back and sharing it on your social media platforms. If you’ve done a good job of building an audience made up of your ICPs, they will undoubtedly click and share a video that is relevant, high quality, and valuable.
However, if they are not doing so, you should probably refer to one of the points above, which discusses creating relevant and high-quality content.
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Engage with Your Audience
So, don’t just post the content and hope it works for you. Even with a limited number of views, people will engage in the comments section, asking clarifying questions and possibly even asking about other topics, and you can easily share other videos on the subject. Don’t forget to encourage them to subscribe and share with their peers for an extra boost.
This will help your video gain momentum, propelling it above the regular AI-generated fodder to the top of search results.
Consistency and Upload Schedule
As with everything in life, consistency is key for a success story. Discover the best time to post your videos. You can use Google to find the best days and times to post your videos.
This will have the added benefit of people subscribing to see relevant content because they know you post regularly. This also has the added benefit of being treated favorably by the YouTube algorithm, which prefers to keep their viewers watching, and the more content you have and the more people watch it, the more likely YouTube will recommend your channel.
Troubleshooting Views Issues
Aside from the obvious points about quality and shareability, there are some other points that may require technical troubleshooting:
Problems with Youtube updating view count | Sometimes there’s a technical issue with YouTube’s systems that prevents it from crediting your views on a video. If that’s the case and you notice this happening, submitting a support ticket will help resolve the problem.
Filtering out bots | If you received a large number of views and then notice that number dropping, do not be alarmed. It means that YouTube is removing fake or spammy views from its metrics. However, this is a good long-term video marketing strategy because, while having a large number of views is beneficial, it is far more important to see the genuine engagement that people have with your content, as this allows you to learn and grow.
Analyze and Refine | Always review your analytics and track the trend of your growth. This enables you to plan for future content and improve your selection.
How to Get More Views on YouTube: Expert Tips and Tricks
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To summarize, creating a YouTube presence for a B2B company can be a difficult task, especially in a space where a baby dance receives billions of views. However, by combining high quality content, a creative approach, and a smart strategy for promoting this content across your platforms, as well as analyzing and refining it, you can create a video content library that will attract interested eyes to your product or service.
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