Video marketing has become an important tool for achieving business goals and is now essential in shaping your SaaS video strategy.
The right video can present your brand or service and make an emotional impact on a potential customer.
Together with the team, we have selected the best examples of b2b SaaS video that are already in the market and have proven their results. I will also share some insights from my own experience.
Monday.com – Make this year more efficient with
- Type: Video Ad
- Average pricing: $15,000
- Length: 00:47 seconds
Monday used the video in an advertising campaign. In the video itself, they hired an actor to play the role of their client and developed a fictional case study.
They then launched it as part of an advertising campaign, and the video delivered good results in terms of leads.
Judging by the fact that it has 34 million paid views, this means that they have been playing it for a long time and therefore this example is suitable for your SaaS product.
Make Everyday Easier With Gemini
- Type: Demo Video
- Average pricing: $25,000
- Length: 00:56 seconds
This is a fairly standard example of an introduction video for SaaS that you can use for a variety of purposes. This example is longer and not the best solution for an advertising campaign.
It can be used if you are launching a new product that can be accompanied by such a video.
For your SaaS product, I would recommend posting it on your homepage, when releasing news about a new product release, at conferences or presentations to potential customers.
An interesting fact from my own observations is that for some reason they have started to copy Apple, just compare the vibe of Apple’s previous iPhone videos, very similar to what Google has started to do now.
What is Slack? – Explainer Video
- Type: Demo Video
- Average pricing: $25,000
- Length: 01:12 seconds
A great option for informing warm leads, such as those visiting your website or encountering your product for the first time, is SaaS explainer video developed by Slack.
The purpose of this video is to explain the real features of your product in 50-60 seconds.
Leads usually prefer to watch a video rather than read a lot of textual information. In a video, they see your saas product in action.
So if you are planning to launch a SaaS product and website, this video is a must.
From my own experience, I have also noticed that such videos are launched for ad campaigns, but I would not recommend it, if the goal is brand awareness, then shorter videos are better, up to 15-30 seconds, and they should not explain, but attract attention.
StoreTrack – SaaS Demo Video
- Type: Demo Video
- Average pricing: $5,000
- Length: 01:13 seconds
For our partners at Perspective Design Agency, who have developed their own SaaS product, we have created a product demo video.
This is a versatile demo video that can be used for various marketing purposes, both for product presentation and for placement on your website.
In general, the purpose of a demo video is to show the real capabilities of your product, and in this video you can see a simulation of the user’s actions using a user-friendly interface, and everything looks easy.
How-To Video
- Type: Demo Video
- Average pricing: $3,000
- Length: 15:00 minutes
Every SaaS product should have a help centre where users can call for support. And when it comes to support and training on how to use your product, you can’t do without training videos.
That’s what Dropbox did; they developed a series of training videos that reduced the workload of the technical support team because users found the answer in their videos.
As a result, your employees’ time is saved, which means operating costs are saved for the business. This example isn’t a cool, dynamic video project, but it doesn’t have to be.
We don’t need to sell in this video because it will only be seen by users who already use your product.
Supahub – SaaS Marketing Video
- Type: Demo Video
- Average pricing: $5,000
- Length: 00:56 minutes
When launching a new product, you need a spark that will ignite the emotions of everyone who has been waiting for this product, or even those who did not expect the new product to be released.
For Supahub, we developed a presentation SaaS video that is ideal to accompany the launch of a new product.
It has a similar presentation to Gemini, because when there is a trend in the video industry, effects and moods can overlap and use similar approaches.
As a result, we have a viral organic effect that brings 300-500 views per day on our YouTube channel alone, now it is around 17,000 views, with 0 advertising cost. Even if we assume a 3% conversion rate, this has generated 480 leads for our client, which is a bonus for our collaboration.
In other words, the client got quite a lot of leads just from our YouTube channel and we didn’t plan to promote their product ourselves, isn’t that a cool bonus?
The way Supahub used this video for marketing purposes brought more results because they had already invested in marketing campaigns.
This means that the better the video, the better the chances of success for your marketing campaign.
Do more than store with Dropbox
- Type: Demo Video
- Average pricing: $25,000
- Length: 01:00 minutes
Every company has to innovate to stay relevant. So Dropbox made a branded video presenting it as a completely new solution.
This is a good approach to give your product a second wind when your brand activity as a file storage software is running through users’ minds at an informational level.
And Dropbox really understands that the world and the technology, the market and the competition are developing at a frantic pace and you need to introduce new features and new solutions.
So they decided to launch a brand video that would update their face, change their branding and demonstrate that the way you remember their brand has indeed changed.
Such videos are important for fundamental changes in your company, to set a new framework for information policy and brand strategy.
Wix – Customer Success Story
- Type: Demo Video
- Average pricing: $15,000
- Length: 01:19 minutes
Before customers choose your product from the competition, what do you think they pay attention to? In our opinion, customer reviews are definitely one of the top factors.
Potential users want to see who has already used your product and what they got out of it. What was the result? They want to hear from people who have already received the result.
Wix has done a great job with their customer success video. In my personal opinion, this video doesn’t look like they filmed it with a real customer because there is a lot of directing in the video itself and the customer looks like an actor.
But, it is quite possible to arrange a shoot with your potential customer for a bonus from your company.
And by the way, this video can be used for both testimonials and advertising, as Wix launched an advertising campaign with this video and it proved to be successful.
From start-up launches to scaling SaaS platforms or enterprise needs, we are here to help you move quickly and efficiently with all your video requirements.
Select the video type that aligns with your marketing objectives, and receive an immediate high-level estimate of the production cost.
