It is no longer nice but absolutely essential for employer branding to woo the brightest talents in any organization amidst this stiff competitive job market.
With 86% of the job seekers qualifying application forms only after going through the company culture, organizations have to effectively replicate their exclusive work environments. Video has become one of the most eminent mediums to bring life to company cultures.
This article features ten firm-specific employer branding videos, which are beyond pure recruitment-intrinsic content. It breaks down what makes each of them effective and gives plenty of tangible takeaways that you can apply to your own strategy.
1. Monday.com — “Why We Keep All Our Marketing In-House”
An exclusive behind-the-scenes tour reveals Monday.com marketing operations, showcasing how in-house teams deal with everything-from-strategy-to-production.
The video stands out because of the frankness in its unconventional method as it is simply manned through the actual team members who create their marketing content.
For recruiters and marketers, the takeaway from this scenario is the unique style in which the operations of your firm would be able to attract talent adding that feature of being innovative and flexible to that attraction.
2. Miro — “Miro’s Amsterdam Office | Building the Future of Work”
Miro gives viewers a tour of their headquarters in Amsterdam, demonstrating how the physical space itself fulfills the company’s mission of collaboration.
The office itself becomes the protagonist in this video, illustrating how Miro’s physical setup mirrors its product and values, with every room housing interactive screens.
The lesson here for companies is that showing how physical workspace harmonizes with company mission creates an authentic portrayal of everyday work-life, resonating with potential candidates.
3. HubSpot — “Day in a Life: HubSpot Intern Edition”
The Hubspot video actually trails an intern through many experiences at the company capturing an array of perspectives, they authentic moment that shape how an internship is lived out. The video gives snapshots of the interns sharing their real stories acquire the video credibly and seeing the company itself through the lens of those interns rather than through the perfectly polished marketing messaging.
This speaks right to entry-level talent boosting strategy to potential candidates in that same career stage in order for the message to feel real and relatable for those just starting in their careers.
4. Google — “What’s it Like to Work at Google?”
All material on Google is communicated simply and powerfully through a collection of employees who express their experiences and how their work at this tech giant changes the world. Creativity thrives in the contrasting voices candidly speaking about culture, learning opportunities, and impact—not so much on the superficial things like goodies and benefits.
Thus, authenticity is glorified as the real message: Allowing real employees to speak from their hearts creates an infinitely more believable story than any slick marketing ever could.
5. Microsoft — “Working at Microsoft”
They all have personal stories regarding how Microsoft helps them grow even in areas of passion outside work–these were the sharing of the employees who starred in the employer branding videos of Microsoft.
This video radicalizes the interjection of identity and professional life-from DJing to teaching young girls about technology-projecting Microsoft as the whole self unleashed at work.
Other clans can learn showing how your organization supports someone being their whole self, rather than just their work output, would be attractive for candidates seeking work-life integration.
6. Notion — “Life at Notion – How We Work”
The Notion interview scrutinizes the company from the perspective of its organizational structure and collaboration in product development. Much has been said about cross-functional collaboration and organization design, thus giving some pointers to where decisions really do get made and, in the words of one interviewee, “engineering, product, and design all come together like a jazz band.”
Notion uses its own unique style to lure candidates that work best in an environment where collaborative innovation takes precedence over traditional organizational hierarchies.
7. Dropbox — “Life Work Balance at Dropbox | Life Inside Dropbox”
Usually, the video from Dropbox shows its breath-taking aesthetic display about how their flexible work policies help employees integrate their work into life meaningfully. The video narratively juxtaposes their family time and goes out for their individual pursuits all made possible due to flexible work.
This really demonstrates how authentic work-life balance looks instead of only talking about it, meaning much more value and draw for flexible policies by candidates wanting such balance.
8. Zapier — “The Remarkable Value of Customer Connections”
In this genuine employer branding video, Zapier employees discuss the customer-centric philosophy that comes first in all decisions and product development. This is of great importance to candidates in demonstrating how their lives will be touched by the impact on customers and AI innovation at work.
Rather, it brings to light the actual problem candidates might solve within the company, something that seems rather appealing to purpose-driven individuals. Zapier’s video does a fairly good job of demonstrating how things are done quite palpably, attracting candidates interested in a role with tangible impact on their work as well as showing that working for the company means working for customer success.
9. Typeform — “Life at Typeform”
Quickly taken through their Barcelona office, Typeform shows the relaxed but innovative culture that is representative of the organization-all in a format true to its brand.
The video utilizes Typeform’s own conversational format rather cleverly to create a meta-experience that showcases the product in the process of telling their own story.
This way, using your product to tell your story inspires confidence in what you have built while creating a brand experience that is cohesively authentic to who you are as a business.
10. Lucid — “Working at Lucid”
In Lucid’s employer branding video, employees speak freely about the company culture from their own experiences regarding how growth opportunities and teamwork get realized.
The breadth of voices and perspectives generates richer understanding of the company’s reality-from pride in what is made to the relationships that differentiate just that from many other workplaces.
It enables a candidate to understand the two really important things about job satisfaction; what they will be working on and with whom they will be working. It motivates them even more to contrast the enthusiasm of a product with the interactions among the people.
Conclusion
Most effective employer branding videos all have something or the other in common: raw authenticity, employee storytelling, and straightforward demonstration of the values of a company in action. Such videos do not go well beyond normal benefits or make generic claims about a culture: real people, real spaces, and real work experiences just present the evidence.
Such a culture can be found in your own employer branding video, as well, because we believe in what really distinguishes your company from the rest.
We have delivered results for companies in every industry. Contact us to start crafting your story, wherever you are in the world!
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