The cost of a video production project is something every client is interested in. However, there is no single standard in the market; there are many offers, and prices can sometimes vary drastically.
If you’re wondering how much it costs to produce animated videos for technical products, startups, and B2B businesses in general, I’ll answer that question later in this article using our agency’s price quote as an example.
“In short, tech video production at Zelios costs from $9,900 to $18,900 for a one-time project, or $4,999 per month for a video subscription with 200 production tokens. A three-month or longer subscription costs $3,999.20 per month.”
Now, let’s take a closer look at what each package includes, how tokens are used, and which option is best suited for each project/business stage.
Two Ways to Buy Videos for Your Tech Product
Zelios offers two video production pricing models, built around how software companies use video after it ships.
- A project package has a defined scope and a one-time price. It fits a goal with a clear finish line: explaining the product, launching a release or building a full-funnel library.
- A subscription is a monthly production budget. It fits teams that ship features every few weeks and need a steady supply of new cutdowns, ads and tutorials.
Project Packages: What You Get and What it Costs
Each package is a video system. You get the core video, the derivatives cut from it and a plan for distributing all of it to work across channels.
Product Story: $9,900 Per Project
Built for clarity and consideration. The goal is to help buyers understand what you do and see the product in action.
What you receive:
- Explainer video for your website and YouTube
- Product demo for sales conversations and product pages
- Cutdowns, channel formats and GIFs for social media and email
- Contet distribution plan
Product Story is the right starting point when your site gets traffic but visitors leave without understanding the product, or when your sales team re-explains the same basics on every call.
Launch System: $12,900 Per Project
Built for launch and distribution. It gives a release one consistent story across your website, ads and sales materials.
What you receive:
- Hero product video for the website, launch page and YouTube
- Feature videos
- Alternative hooks and feature cutdowns for paid social and LinkedIn
- GIFs and static assets for email and sales decks
- A channel rollout plan
The alternative hooks do more work than they seem to. With several openings cut from the same approved footage, you can test ad creative without paying for a new production.
Growth System: $18,900 Per Project
Built for full-funnel coverage. It creates a reusable video library that marketing, sales and customer success can all draw from.
What you receive:
- Awareness and explainer videos for reach and consideration
- Demo and sales video assets for the evaluation stage
- Tutorials and onboarding videos for activation and adoption
- Derivatives cut from the awareness videos
- A content and distribution roadmap
If you are still mapping which videos belong at which funnel stage, the SaaS Funnel Video Content Mapper is a useful first step.
| Package | Price | Best for | Core deliverables | Plan included |
|---|---|---|---|---|
| Product Story | $9,900 | Explaining the product | Explainer, product demo, cutdowns, GIFs | Distribution plan |
| Launch System | $12,900 | Launching a product or feature | Hero video, feature videos, alternative hooks, cutdowns, GIFs, statics | Channel rollout plan |
| Growth System | $18,900 | Scaling content across the funnel | Explainer, demo, tutorials, awareness videos, derivatives | Content and distribution roadmap |
The Video Subscription: $4,999 Per Month For 200 Production Tokens
The subscription works like an ongoing video team on a fixed budget. Every month you receive 200 production tokens and decide how to spend them across campaigns, product updates and customer education.
How Production Tokens Work
Each content asset has its own token cost. A new 30-second product video costs more tokens than a GIF built from scenes we have already animated. You choose the mix of assets you need each month, within the 200-token budget.
Tokens measure creative work. They are not AI usage tokens, and you are not billed for compute or generation.
Where teams typically spend tokens:
- Campaigns and paid social – new hooks, cutdowns, ad variations and channel formats
- Product marketing – feature announcements, product demos and launch assets
- Customer education – tutorials, onboarding videos and product updates
- Your reusable asset library – existing motion, illustrations and approved scenes extended into new content.
If you release features on a regular schedule, the Feature-Launch Video Cadence Planner helps estimate how many assets a month you will need.
What 200 Tokens Can Look Like
The token costs below are examples that show how the model works. They are not final rates. The token cost of each asset is confirmed in your scope.
| Monthly focus | Example mix | Assets | Tokens |
|---|---|---|---|
| Product launch | 1 product video (30 s, 100 tokens), 2 feature clips (15 s, 30 tokens each), 2 GIFs (10 tokens each), 4 static assets (5 tokens each) | 9 | 200 |
| Ad campaign | 6 ad variations from existing creative (10 to 15 s, 20 tokens each), 4 GIFs (10 tokens each), 8 static assets (5 tokens each) | 18 | 200 |
| Customer education | 3 tutorial videos (30 s, 40 tokens each), 2 feature clips (15 s, 30 tokens each), 2 GIFs (10 tokens each) | 7 | 200 |
Look at the spread between rows. The ad campaign month produces 18 assets because most of them reuse approved creative, while the education month produces 7 because tutorials are new production. The more visual foundation you already have, the further 200 tokens go.
Monthly vs. 3-month tech video production pricing:
| Term | Price per month | What it means |
| Monthly | $4,999 | 200 production tokens every month |
| 3 months or longer | $3,999.20 | 20% off, a saving of $999.80 per month; first three months total $11,997.60 |
Project Plus Subscription: Build the Foundation, then Keep Creating
Many teams combine the two. The initial project establishes the core story, key videos and visual foundation.
“The subscription then turns that foundation into new feature clips, campaign variations and product updates every month.”
The order matters. A project done first gives the subscription approved scenes, illustrations and motion to reuse, and reused material is where the lower-token assets come from. The initial project and the subscription are scoped and priced separately.
Why we price tech video as systems
One Story Across Every Touchpoint
One video rarely covers the whole path from first ad to onboarding. When the hero video ships together with its cutdowns, GIFs and statics, your website, LinkedIn Ads, emails and sales decks all tell the same story. Nobody has to write a separate brief for each channel.
Assets For The Whole Buying Committee
B2B software is rarely bought by one person. Each system includes formats aimed at different roles in the decision.
| Stakeholder | What they need to see | Assets that serve them |
| Economic buyer | Why the product matters to the business | Explainer or hero product video |
| Technical evaluator | Proof that the product works as described | Product demo, feature clips |
| End user | How to get value from it day to day | Tutorials, onboarding videos |
| Procurement and risk | Material they can circulate internally | Static assets and GIFs for sales decks and email |
To map your own committee, try our B2B Buying Committee Video Mapper.
A Budget You Know Upfront
Fixed project prices and a flat monthly fee take the guesswork out of video budgets. You see the number before work starts, and it can help you set it against expected returns.
Reuse Lowers the Cost of Every Next Asset
Once scenes and visuals are approved, new derivatives take far less effort to produce. The token model reflects that: in the example rates, a GIF from an approved scene costs 10 tokens against 100 for a new product video.
A Mix That Changes With Your Roadmap
Your token mix can change every month. Put most of it into ad variations during a campaign, then shift to tutorials after a release, without renegotiating scope each time.
| Your goal | Start with | Price |
| Explain the product | Product Story | $9,900 |
| Launch a product or major feature | Launch System | $12,900 |
| Scale content across the funnel | Growth System | $18,900 |
| Keep new content coming every month | Video Subscription | $4,999 per month, or $3,999.20 per month on 3+ months |
| Launch now and keep momentum after | Project + subscription | Scoped and priced separately |
Final Words
The cost of tech video production depends on the desired outcome. For a specific goal, our project packages deliver complete video systems. If you need a steady flow of new assets, the Video Subscription is the perfect choice.
Many teams start with a project and move to a subscription once the visual foundation is in place, because assets built from approved scenes cost fewer tokens. Before you get in touch, note your launch dates, target channels and the stakeholders you need to reach.
Book a call, and you will receive a proposal confirming the scope, token costs, and delivery terms!
Select the video type that aligns with your marketing objectives, and receive an immediate high-level estimate of the production cost.
