Working in healthcare advertising can be a daunting task. Especially when you need simple ad video ideas that you can use right away. In this blog, we will cover 7 great healthcare animated video examples that you can use as inspiration to simplify complex medical messaging.
These videos make people understand the message fast, while keeping the tone gentle, and details simple.
1. Cofertility’s Egg Freezing Program: How It Works
Best for: Patient education | Style: Minimal 2D animation
Cofertility’s video ad example shows their egg freezing programs, and how it works. This follows a very simple and minimal guide for a very long process. All the steps are broken down and jargon or heavy language is completely removed.
There is no shock or rush in the video. This approach borrows a great script with excellent flow, making it very clear to the viewer “what happens next” in the process.
At the end, they got a great medical ad which helps people decide on the care they are looking for.
2. FirstUp
Best for: B2B healthcare marketing | Style: UI-driven animation
FirstUp is primarily focused on communication in large organizations. This includes hospitals and health systems working across the world.
The animation style makes sure the right message is reaching the intended audience i.e. nurses, pharmacists, practitioners, facility managers, and more people working across various domains of healthcare.
It does not follow any big claims, but rather follows simple screens, alerts, checklists, and updates. This is smart advertising for healthcare at its finest.
3. What is quality of care?
Best for: Public health education | Style: Motion graphics explainer
This short yet important explainer video poses a question that anyone can follow throughout this ad. It has all the classic pillars required for a good medical explainer video. The tone throughout the video is neutral, and highly respectful.
This is important when you are speaking to staff and patients. It is always important to consider the aim of your content and convert it into friendly moments depicted on screen for your audience. Audience will always remember a good story told in an ad.
4. Science Will Win
Best for: Pharmaceutical brand storytelling | Style: Mixed live-action and animation
This short brand film focuses on research. The animations used here mix labs, data, cells, and a human element. The focus expands to the concept of time, care, and discovery involved in trials.
For effective healthcare marketing and advertising, the tone of your ad matters more than anything else.
Make sure it’s not pushy, reassuring, and plans ahead. This is a very good example of healthcare advertising as it ticks all those boxes.
5. Medtronic – The world’s largest medical technology company
Best for: Medical device marketing | Style: Photoreal 3D animation
Metronic follows this as a very polished 3D ad to make their medical devices feel real. These portray them as dependable and precise parts of medicine. The parts are lifting off the screen, while components are being labelled simultaneously. The procedures are shown while movements happen inside the body.
Photoreal animation can establish clinical trust because it gives a very real view of all the invisible steps that go behind the process. If you are looking for ideas on healthcare animated videos, make sure you follow a pattern that explains the product, how it benefits the target audience, and the overall impact.
Avoid any flashy tricks and be precise. It ought to get the job done.
6. Medical Explainer Video by Motion Story
Best for: Practice marketing, patient onboarding | Style: Classic motion graphics
The final example for the healthcare animated video examples is the medical explainer video. This takes a brief medical topic and turns it into a very simple explainer, with the first three seconds showing the main idea of the video. Each scene offers a new perspective to the video.
If you are planning to make a similar explainer video for your practice, write with silence in mind. Make sure that the message you are trying to get across is comprehendible by the audience even if they watch it with their sound off. Keep your sentences short and crisp, and visuals should be tidy.
Furthermore, end your video with a clear call to action that matches your audience’s pain points or needs. Patients will need something like “Book an Appointment” or “Find a Clinic” while practitioners may want something like “Book a demo” or “Learn More”.
7. Dana-Farber Brigham Cancer Center | You Have Us
Best for: Oncology and subspecialty marketing | Style: Soft, intimate 2D illustration
In the Dana-Farber Brigham Cancer Center video, the message is extremely warm, quiet, and deeply human where audience finds it very easy to connect with it. The animation style shows small moments that depict day-to-day at the Dana-Farber Brigham Cancer Center. It includes a waiting room, a caregiver’s hand, and a patient on the bed.
For advertising in subspecialities of healthcare like oncology, a gentle and subminimal message works better for the audience.
If you build an ad that centres the emotions of your audience, you should keep a short script, let visuals breathe, and end with a clear call to action that prompts the viewer to probe more into the cause. The promise you advertise should feel like care.
Takeaways
These healthcare animation advertisements are clear, precise, and to-the-point. They explain the complexities of medicine in simple words, and show proof without showing all the pressure that goes behind the curtain. Explain it in a few small steps and keep it very simple.
Use these examples to come up with unique ideas, and target your niche well. With the right mindset, a good script, and a good message for your product or cause, you can get the job done right.
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