Right now, as you’re reading this, companies across the globe are discovering something that could revolutionize how fast their employees learn. And it’s not some fancy new software or expensive consultant. It’s something so simple, you’ll probably kick yourself for not thinking of it first.
Here’s what happened:
Some smart researcher at Wyzowl decided to dig into how people actually absorb information. What they found will blow your mind.
When someone watches a video, they remember 95% of what they see. But when they read the same information? Only 10% sticks. That’s not a typo. We’re talking about a 950% difference in retention rates!
But wait, it gets better…They also discovered that your employees are 75% more likely to actually watch a training video than slog through another boring manual or email.
1. Tech Hardware: How to use your Apple Pencil Pro | Apple Support
A video created by Apple, which is aimed at explaining how customers can benefit from this premium accessory, Apple Pencil Pro. In this special video, Apple draws a beautiful clean and minimalistic close-up view of hand movements: the most accurate hand gestures that should be practiced using the Pencil.
It is a combination of real actions with on-screen tips appearing at the right moment that engage a tempo that fits the relaxed pace of learning of the user. Stay calm and clear with close-ups of the hand movement and interaction with the physical product.
2. SaaS: How To Video for Allfred
A video guidance introduced by a productivity software company, Allfred, is supposed to lead users through the main features of the platform; It is meant to be taught the new ones to use as little time as possible while demonstrating how it helps do one’s work along the way. Screen recordings with animated overlays point to buttons or areas of the interface in the user’s seating area.
The particular video has a very chatty and friendly voice-over that seems to speak ahead on many questions or possible points of confusion, like any point. The timing is steady so that new ideas can be absorbed, followed by brief pauses.
3. Design: Make it move with animation | Canva
They cracked the code on something most instructional videos get dead wrong. Instead of boring you to tears with theory first, they flip the script completely. Right out of the gate, they hit you with the “wow factor.” They show you these jaw-dropping animated designs that make your eyes pop. Stuff that looks like it came from a $5,000-an-hour design agency.
Then – and only then – do they pull back the curtain and show you exactly how it’s done. It’s like watching a magic trick in reverse. The genius move? They put static designs right next to the animated ones on a split screen. The difference smacks you in the face immediately. You can’t help but think, “I need to learn this NOW.”
4. CRM: How to Manage Leads with HubSpot Sales Hub
They didn’t waste time with fake, made-up examples that nobody relates to. Instead, they dropped sales pros right into a real business scenario with actual data. The kind of messy, complicated stuff you deal with every day. Then they used the “pain-then-relief” formula:
First, they’d hit you with a problem that makes you go “Oh God, that’s exactly what I’m struggling with right now.” Then – BAM – they show you the exact HubSpot feature that solves it. No fluff. No theory. Just “Here’s your headache, here’s your aspirin.”
The instructor even throws in those little shortcuts that separate the pros from the amateurs. The kind of tips that save you hours every week. Bottom line: They made every viewer think “This person gets my world” instead of “This is just another software demo.” That’s how you turn a boring product walkthrough into training people actually finish watching.
5. Cloud Storage: How to send videos without losing quality | Dropbox
This could be a user who has trouble sharing large video clips without being forced to compress them or lose quality. That’s why Dropbox put this together: it’s teaching something to solve a common problem-and that’s exactly what this video does. It’s basically telling a two-act story: using the usual methods (compressed, low-quality video), and then the Dropbox way of doing things.
It should dwell on concrete definitions of clearly available technical concepts such as compression and file formats, but without being over simplistic. Instructional videos are supposed to deal with a single user problem rather than a whole range of features. Show the problem that one’s solution actually solves by before-and-after comparisons.
6. Team Communication: How to use Slack: Your quick start guide
Slack’s introductory videos for new users highlight the app’s unique selling point: simply put, communication among team members engaged in collaborative work. The intention of this video is to bridge the viewers from the way-too-simple basics to a quick introduction to effective communication within their teams. Also featured is a progressive approach from very basic to more advanced audio and video communication.
Real-life workplace situations are included for context on the features, with a sprinkle of humor to keep the viewers engaged. The speed of delivery is intentional, conveying how quickly users will be working productively. Your approach would still serve as a minimum viable knowledge course for mega-feature sites for reaching functional competence in good time.
7. Project Management: How to use Asana – 2024 Overview
A straightforward, watchable and simply followed dynamic introduction to the project management platform Asana. Such tutorial goes through everything an interface has to offer-from creation to task management and collaboration features updated to their most recent 2024 version.
A task-centered approach has been used in guiding the viewer towards completing a project from start to finish. It enables easy navigation through the use of chapter formats, therefore making it much easier to find relevant sections. The actual demonstration provides a project throughout to demonstrate how interconnect different features flow.
8. Knowledge Management: Notion Training: The Basics
The training video on Notion teaches its users a flexible workspace tying notes, documents, and project management. This training gives basic concepts that would enable a new user to reason out Notion’s whole unique way of being. This video uses conceptual explanation and then demonstration; it first establishes the key mental models that are needed to comprehend Notion’s flexible structure.
The metaphors it uses compare Notion elements with something familiar (pages as documents, databases as spreadsheets), helping users understand the abstract. Instructor demonstrates the different ways of achieving the same goal, supporting the different preferences in learning ways among people.
9. Video Conferencing: How to use Teams | Microsoft
The direction given to Microsoft is the use of the Teams stage to present it as a means of video calls, chatting, and collaborating. The video focuses on ensuring the usage of the features on the platform to get remote and hybrid teams communicated. The tutorial aspect of it involves “context-switching,” where the use of the user interface is illustrated at some point and brought to cuts of real people using those components in real-life meetings.
The same teaches the viewer how that was learned but at the same instant teaches a social dynamic and etiquette of that use. The tutorial also provides cross-device support, showing experience across desktop, mobile, and tablet.
10. Whiteboarding: MASTER Miro in 3 Minutes: A QUICK & Effective Overview
In case you hadn’t heard about it so far, here is a quick Miro tutorial for a quick overview of the digital whiteboard platform that promises and delivers learning the basic features in three minutes. It is designed for the busy professional needing to catch up on basics in the shortest possible time. The efficiency of presentation style in this video is a major plus, with compressed instructions and rapid visual references.
11. Customer Support: How to create Canned responses in Freshdesk
Freshdesk provides guidance for customer service teams to use template replies for the most frequently recurring inquiries from customers. This video is designed to promote efficacy for a support agent while engaging with other customers in an almost conversational-style of personalized communication.
The center of this video revolves around the Problem-Solution-Results formula: firstly, what is the problem (a lot of identical replies are being sent); secondly, what is the solution (create canned responses); and thirdly, what is the benefit (faster yet personalized replies).
It also has good and bad examples of canned responses, emphasizing the need to sound human. Efficiency in customer service software must also deliver a quality customer experience.
In Conclusion
It’s imperative to precisely identify what the instructional video will address or which problem it’s going to solve. Avoid recording yourself just talking about the features of your product; rather talk in connection with what it is the user is trying to achieve.
Also, include real-life examples and realistic data that will tie closer with the environments within which your intended audience operates.
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