Corporate training videos are short films created for in-house use in an organization. It is a method of offering employees new skills and knowledge about company policies, compliance, safety, and more.
Training videos for employees are designed to cater for an engaging and effective training mechanism for a diverse and distributed network of workforce.
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Corporate training videos are more effective than traditional methods. People remember 60% more from educational videos than from manuals.
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Employees can watch training videos whenever and wherever they want, which is super convenient for distributed teams.
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Five main types of training videos cover most business needs: new hire orientation, workplace compliance, product knowledge, safety training, and leadership development.
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Best training videos are 2-10 minutes long with strong visuals, interactive elements, and clear focus on specific learning goals.
Why Companies Invest in Training Videos
More and more companies spend significant budgets on videos for employee and workforce training for several key reasons:
- Improves training reach and consistency. This means delivering the same training content to all employees in a standardized way. Videos can also be accessed anytime, anywhere, expanding the reach of the training.
- Engages contemporary learners. Employees today are computer savvy. They are used to ingesting information by video. The company training videos creates a more engaging and interactive way of learning.
- Faster training and higher retention. Studies have revealed that visual learning reduces the training time and helps learners retain the material covered in training video to a greater extent. Employees quickly grasp the information when using this type of content.
- Reduces costs compared to live training. Creating training videos has high up-front development costs, but in the long run, it saves money because it substitutes for live, in-person sessions and instructors. Videos can scale across the organization, so the cost is kept lower while providing flexibility to scale employee training and meeting modern learning habits.
The benefits of investing in making training videos for employees go beyond delivering essential information for stimulating concrete business results by having a more skilled workforce. This is why, nowadays, companies that train without video content, are left behind in the field of human resource development.
Note: The Main Types of Corporate Training Videos
Corporate training videos are created for various purposes across multiple departments and functions. Some of these types include:
New Hire Orientation Videos
These types of videos can help onboard new employees to a company by educating them on their history, values, policies, benefits, and organizational structure. The latest hires would have a better understanding of the company they are joining in.
Workplace Compliance Videos
Compliance training videos are those that educates employees on essential workplace regulations and business’ policies. It ranges from sexual harassment prevention to company’s cybersecurity and privacy policies. These mandatory videos protect the company from legal battles and also create awareness for the employees about what their roles and responsibilities are.
Product Knowledge Videos
Product videos provide in-depth training on specific corporate products or services. They train the employees on the features of particular products, demonstrate use cases, highlight the selling points as compared to the available alternatives, and other pinpoint other competitive advantages. This help mentor the mindset of employees, making them confident product representatives.
Safety and Skills Training Videos
Safety videos teach employees how to do their jobs safely. Proper techniques for operating equipment, handling hazardous materials, and observing health regulations in the workplace are heeded in such videos. Skills training videos stimulate hard and soft skills through tutorials, seminars, and micro learning programs.
Leadership and Management Videos
These specialized training videos sharpen managers’ supervisory, communication, and decision-making abilities. They offer frameworks and present best practices in relation to motivating teams, resolving conflicts, coaching direct reports, and, overall, achieving one’s organizational goals. The videos assist in successful leadership development and empower top management as their role faces more complex challenges.
Key Tips for Creating Effective Corporate Training Videos
Premium standard practices have to be followed for training video production that will increase learning.
Here are some essential best practices to remember:
- Keep videos concise and focused. Staff training videos should be short, usually between 2-10 minutes long. Get to the point quickly and avoid rambling. De-clutter the video and keep the essential points absolutely focused on the training objective of the video.
- Use strong graphics, illustrations, and on-screen text. This helps to keep an audience engaged and understand complex subjects. For this, diagrams, illustrations, photos, and animations are helpful.
- Interactivity and Assessments. Include engagements, on-screen quizzes, prompts, or input fields that allow trainees to practice or implement what they have learned. Short assessments should be included that test basic knowledge as well.
- Align to learning objectives. Every element of the video should directly connect to the core learning goals of the training. Keep referring back to the objectives and make sure they are thoroughly addressed.
Opt for these and other best practices along with a professional video production company to create high-impact professional training videos that can help them be a vehicle to change, build capability, and ultimately bring about actual results in your organization and its workforce.
5 Stages of Corporate Training Video Production Process
- Needs Assessment and Goals. It begins by identifying training needs and objectives of the organization. Conducting needs assessment will help in deciding on what exact areas to touch and where the knowledge or skill gaps exist which need to be addressed through the training videos.
- Script Writing. When you have set clear goals, you can write a script that will turn your concepts into a captivating video story. The best script is that which balances education with entertainment in producing training videos. It is advisable to involve instructional designers and subject matter experts for originality.
- Crafting Storyboards. To map out the video scenes visually and how to frame each shot can be done through storyboards. What they do is produce an outline for filming and editing by sequencing illustrations, text descriptions and dialogues. That is how story boarding facilitates planning for production teams.
- Filming and editing. The process in which footage is filmed and edited into a single piece according to a storyboard is called production. When filming, take into consideration elements such as lighting, camera angles, and graphics among many others so that you can be able to produce high-quality video.
- Implementation and Metrics. To deploy the training video through relevant channels and adapt it for different devices marks the culmination of the process. Measurable indicators of success involve the number of views, completion rates, as well as surveys that solicit feedback from learners on what they think about the training materials.
When we talk about creating corporate training videos following well-established steps as described above, is vital in making these videos engaging and suitable for meeting the organization’s learning objectives.
Training videos aren’t about cool animations or fancy graphics. It’s about presenting the information as accurately and correctly as possible. The viewer must be able to clearly understand the important aspects.
Conclusion
Corporate training videos are very important for companies that want to improve their employees, regardless of their size. When done well, these types of videos will help employees retain and learn much more knowledge than they could from reading textbooks or verbal explanations from their superiors.
In simple words, when done well, it offer improved learning outcomes, faster onboarding, and compliance currency for employees. Producing quality training videos will go a long way in producing future returns for your organization.
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