In recent years, video has maintained its status as the most popular type of content online, with brands actively using it to achieve business goals. Consequently, demand for video advertising as a marketing tool is also on the up.
To this end, the statistics on video advertising that we’ve compiled in this article clearly demonstrate just how important video is becoming for entrepreneurs, marketers, and content creators alike.
Plus, we’ll even look at why it’s such a versatile content format – empowering you with valuable insights to help create an effective video marketing strategy.
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The Global Digital Advertising Market Size
• According to a report by the Interactive Advertising Bureau (IAB), global digital video advertising spending is projected to rise by 11% in 2026 to $81.9 billion, outpacing the broader advertising market.
What is the Average CTR for Video Advertising?
• The average global click-through rate (CTR) for video advertisements varies significantly by platform, ranging from 0.4% to 1.5%. This depends on placement, audience, and the quality of video thumbnails or hooks. — EvenDigit
What Share of Digital Ad Budgets Goes to Video?
• Digital video formats make up 35% to 38% of the world’s digital advertising budget. — Marketing LTB
Which Platform Has the Highest Video Ad Reach in 2026?
• TikTok ads provide advertisers with a potential reach of over 1.59 billion monthly active users globally. — TikTok Business Help Center
• With 518 million users, India had the largest YouTube advertising audience reach, followed by the United States with 259 million.
• The combined total of Meta, YouTube, and TikTok makes up approximately 46.2% of US video advertisement spending. — eMarketer
What About Connected TV Advertising?
• Advertising spending on connected TV increased by 377% between 2019 and 2025. Double-digit ad spending growth is also projected in the US through the end of 2029. — eMarketer
• The most popular video advertising formats are in-feed social videos, in-stream ads, and Connected TV (CTV) ads. — Fusify
Even More Interesting Insights, Facts, & Trends!
• YouTube video ads can increase brand recall by 2.3 times, while bumper ad sequences can increase recall by 34% compared to single-exposure campaigns. — SQ Magazine
• In 2025, YouTube’s global advertising revenue totaled 40.37 billion U.S. dollars, up from 36.15 billion U.S. dollars in the previous fiscal period. — Statista
• Over 50% of all Instagram adverts were shown on Reels in 2025. Reels have quickly become one of the most popular formats for Instagram advertising. — CNBC
• Almost 50% of millennials trust influencer recommendations more than traditional advertisements when making a purchasing decision.
• Companies are willing to invest an average of $34.36 per internet user in order to create and promote video ads. — Hostinger
• Not all ad formats perform the same — and choosing the wrong one can cost your brand greatly. Here’s how the main platforms compare on CTR, view/completion rate, and cost.
• Testimonial videos, presentation videos, and video ads are among the top five most commonly created video types.
• Research shows that people remember up to 95% of what they see in a video, compared to only 10% when they read it. — IdeaRocket
• Creative adaptation across different formats is cited as a top challenge by 47% of marketers. — Teads
• Marketers usually measure the success of their video marketing campaigns by looking at the number of views, engagements, and leads they get. — Wyzowl
• Advertising with Reels has become Meta’s fastest-growing ad format. It accounts for over 50% of all Instagram ads and offers some of the platform’s highest click-through rates (CTRs) and return on ad spend. — Facebook | Meta for Business
• Digital video now represents over 60% of total TV/video ad spend for the first time, which is a significant shift in the advertising landscape. — Fungies.io
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Select the video type that aligns with your marketing objectives, and receive an immediate high-level estimate of the production cost.
