One of the best ways to grab the attention of online audiences is through animated marketing videos. They break down complicated concepts, create a brand personality and contribute to results at every stage of the funnel.
While animation in marketing can be a great asset to a startup, it also serves as a powerful tool for established brands that want to stay competitive. Here are 10 real-life examples that you should look closely at.
1. Your Ideas, Your Apps | Base44
Base44 is a bold creative approach. The video is playful and embraces the notion that anyone can create an app with energetic animation to reinforce that idea. The pace is fast, the graphics are heavy-duty and the message is clear: You don’t have to be a developer to build something terrific.
It’s a safe reference for brands desiring animated marketing videos for business that are empowering instead of teaching.
2. AI Product Video for Lovio
The Lovio product video is a neat, clean example of how animation can help bring the AI-powered product to life. The video eschews the dense and technical language and instead walks the viewer through the product experience step-by-step using smooth motion graphics.
What works here:
- Use visuals to tell a story with little on-screen text.
- All colors same as each other and reinforcing brand
- A clear message that doesn’t overwhelm viewer’s time
This type of animated promotional video is good for early-stage products, as it sparks trust even before the product is fully launched.
3. Build. Manage. Grow. | Wix eCommerce
Wix has always been a pioneer in applying animation to marketing and this eCommerce video is no different. It provides three different value propositions without being over-inflated. The sections flow smoothly from one to the other, leaving the viewer engaged throughout.
89% of shoppers report that viewing a video has won them over to purchase a product or service. Wix definitely gets it. The video serves as an explanation of the product as well as a sales pitch.
4. Introducing ElevenLabs Conversational Agents
The subject of this video is actually quite complicated: AI voice agents. The animation presents the concept in bite-sized chunks, rather than blinding the viewer. The end product is an explanatory video that’s not off-putting.
For marketers, the lessons to be learned:
- Use animation for technical subjects to make them easier to understand.
- Use the visuals to explain, rather than the voiceover.
- Focus on actual results, rather than features
If you’re looking for a great animated marketing video example to follow when you launch your new AI product, this is one of them.
5. LangEase Ad Video
The thing about the ad video for LangEase is it does something smart, it’s a language learning tool and it mimics learning by keeping things simple and gradually increasing the complexity of the visuals. The animation is starting from scratch and adding more complexity over time reflecting the learning curve of the product itself.
This is the type of intentional design decision that makes dull animated videos great. If you have a learning journey in your product, why not have a video learning journey too?
6. ElevenLabs Conversational AI 2.0
This video on Conversational AI 2.0 is a sequel to the previous ElevenLabs entry and begins to look the part. The animation is more fluid, the voice over is tighter and it’s less about a product demo and more about a premier brand reveal.
It’s a nice reminder that marketing animated doesn’t have to be simple or inexpensive. When done correctly, animation for marketing videos can be as high-quality as any live-action marketing.
7. Introducing Google Vids
Google Vids is Google’s answer to AI-assisted video creation, and the launch video reflects that positioning well. The animation is polished and purposeful, showing rather than telling how the product works. There is a confidence to the pacing that comes from a brand that knows its audience.
One thing worth noting: the video avoids feature overload. It picks a few key use cases and demonstrates them clearly, which is exactly what effective marketing video animation should do.
8. Introducing Apple Creator Studio
Google Vids is Google’s solution to AI-powered video making, and a launch video is a reflection of that. The animation is smooth and proactive, instead of narrating, it demonstrates the product’s operation. The pacing is definitely confident, as is the brand.
One point to note: No feature overloading in the video. It showcases a few selected use cases and does so effectively and plainly, that’s what good marketing video animation should do.
9. ClickUp 4.0: World’s First Converged AI Workspace
This is a launch video that ClickUp would like to try to make it a category creator and the animation is their way of doing that. The graphics are eye-catching and multi-layered, indicative of the platform’s depth. Meanwhile, the story never gets lost in the spectacle, as the video always focuses on real user challenges.
It is one of the more ambitious animated videos for marketing that is SaaS based. It demonstrates that you can produce large and still maintain relevance and relatability of your message.
10. SaaS Demo for Fintech Company
Trust and transparency are the most important values in the fintech industry. This SaaS demo video does it just right. The animation is business-like and not “cold” and the demo sequence is fluid and the product “talks for itself”.
This video is a great example of how animated marketing videos can build credibility in any regulated or high-stakes industry without losing the creative touch.
Final Thoughts
Each of these 10 examples is in a different industry, budget, and style, but they have a few similarities. These all take a complex idea and make it seem simple through use of animation. Every one is sensitive to the time of the viewer. And at all times, each of them keeps the brand message in the forefront of all their creative decisions.
If you’re thinking about the next marketing campaign, start with these animated promotional videos.
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