The fintech sector faces alot of unique challenges when it comes to building relationships between businesses and customers. To build this relationship, fintech needs to build trust. That trust is based on clear communication.
Due to the fast innovations in fintech, users struggle to understand the complex concepts of blockchain, AI-driven investments, digital banking and cryptocurrencies that require clear explanation.
Fintech explainer videos are an excellent way through which Fintech startups and banks can explain intricate financial services into digestible overviews brought to life visually. These financial services explainer videos are a great way through which organizations can effectively reach their target audience.
In this article, we’ll showcase 15 best examples of explainer videos for financial organizations/startups use to build long term relationships with their current as well as future customers. So let’s explore these videos in depth.
1. Plaid – Simplifying Financial Connectivity
Average pricing: from $3500
Type: Animated
Plaid is a financial services company which develops a data network to link financial accounts to multiple apps and services. Plaid empowers developers by supplying development tools along with infrastructure for producing innovative financial products.
This fintech explainer video highlights Plaid solutions that consist of ID and account verification, finance insights and secure transfers. Plaid enables users to establish data connections between their applications and services.
Clean visual elements and impressive storyline make Plaid’s speed & advantages clear to understand. The video demonstrates how it simplifies financial connection management between users and developers while earning extensive market acceptance.
2. Brex – Auto-Filled Expense Reports with Brex Assistant
Average pricing: from $5500
Type: Animated
Brex is a financial technology entity that offers spend management software and corporate cards for businesses. This explainer video explains Brex Assistant, an AI tool that automates the expense reporting process through artificial intelligence.
The video demonstrates how Brex Assistant automates expense reporting including receipt generation. AI and LLMs allow the tool to create receipts and memos from calendars and assign expenses to budgets as well as categorize spending. The video is modern and minimalistic with sleek graphics and a direct approach.
3. Chime – How Does Chime Credit Builder Work?
Average pricing: from $7000
Type: Animated
Chime is an online banking services provider that helps its users in managing their finances. This explainer video explains how the Credit Builder Secured Visa Credit Card can assist users in establishing or enhancing their credit scores.
The video explains the steps in a user-friendly and easy to understand manner while underscoring the automated payment features which are;
- On-time payments every month
- No annual fees
- Interest-free payments
Moreover, this video focuses on Chime’s reporting practices so as to reassure users of their ability to build credit without negative limits or utilization impacts. The tone of this explainer video is informative and reassuring which eliminates the complex notions surrounding users.
4. Klarna – Smarter Spending Choices Explained
Average pricing: from $5500
Type: Animated
Klarna is a Swedish financial technology firm which offers services like “buy now, pay later” which enables users to avail services today and pay for them later at their convenience. This fintech explainer video explaning deals with understanding the payment methods in the UK to make users aware of the functionalities and restrained spending habits of this plateform.
Payment methods (pay now, within 30 days or pay-by-installments) indicating that retailers pay the fees. Autopay and extension reminders help users stay within set limits and promote restraint. The distinction between soft and hard checks is clarified. The language of this explainer video is cautious yet straightforward so as to give users confidence in the trust-building terms and possible consequences for defaulting on payments.
5. Coinbase Wallet – Send Money as Easily as a Text
Average pricing: from $3000
Type: Animated
Coinbase serves as a cryptocurrency exchange while Coinbase Wallet enables users to keep their digital assets. This video illustrates an easier way to send crypto.
The video shows that participants can send crypto through a link that is shareable like a text message. The users can send this on any messaging application, social media or email. When the receipient will receive this link, he can easily claim this payment through the link.
The video explains the efficiency and rapidity of this feature which simplifies crypto transactions. The aesthetic is straightforward and contemporary, showing the design of the wallet which prioritizes ease of use.
6. Tink – Accelerating Consumer Engagement with Data Enrichment
Average pricing: from $4000
Type: Animated
Tink is a Visa solution partner which provides businesses and financial institutions with payment services and data enrichment to improve their digital capabilities. This video emphasizes the use of Tink’s data solutions in improving consumer participation with digital banking.
This explainer video shows that Tink does not just process transactions but it also changes data into intelligence, like setting savings goals and budgets which satisfies consumers’ need for personalization. This empowers banks to innovate rapidly, improve engagement and foster loyalty. Apart from financial services, Tink also offers APIs for other services like carbon tracking.
7. TrueLayer – A Payments Network Built for Growth
Average pricing: from $5500
Type: Animated
TrueLayer is a technology company that is working on an open banking payments network which connects banks, people, and businesses in the UK and across Europe. They facilitate direct bank payments and provide multiple products aimed at optimizing the payment ecology.
The tech explainer video demonstrates the change in TrueLayer’s scope of business over the years from open banking to finance, identity and payments. It captures the payment context emotionally.
The goal of TrueLayer is to reimagine money management. Users can perform automated transactions at any time including instant payouts, signups and other cases reflecting the user experience focus and overall efficiency of seasoned design on TrueLayer’s network.
8. Adyen – Optimize Payments with AI
Average pricing: from $8000
Type: Animated
Adyen facilitates businesses in improving their workflows using their global payments systems. This video presents Adyen Uplift as an AI-driven tool meant to enhance payments.
The video explains how Adyen is using AI to train algorithms on extensive datasets that contain global payment information to specialize in optimizing the entire payment funnel. New features include balancing the managed parameters of conversion rate, risk and cost. The cut emphasis includes:
- Tool recognizing valuable customers
- Streamlined checkout
- Simplified fraud accounting
- Lowered spend
The explainer video emphasizes more on Adyen providing a single dashboard to businesses which allows them to control their payment strategies.
9. Monzo Business – Get Paid Online with Monzo Business
Average pricing: from $3500
Type: Animated
Monzois a digital bank offering personal and business banking solutions. This is the main focus of this video. This explainer video specially emphasizes business payments, illustrating how Monzo Business simplifies online payment processes.
The video showcases Monzo Business’s payment automation capabilities including payment links and invoice generation which minize the need of traditional methods such as including manual bank transfers and tedious paperwork.
The purpose of this explainer video is to market Monzo Business as a simple tool where users spend minimal time managing financial complexities so businesses can focus on their core functionalities. This is an effective fintech animation and the tone is contemporary and efficient focusing on ease of use and time.
10. Betterment – What is Betterment?
Average pricing: from $3500
Type: Live-action & Animation
Betterment is a virtual investment platform that is tailored to make investing accessible to all users. This video shows what the employees of Betterment are explaining about the company from the inside.
Various Betterment employees are featured in the video elaborating on the platform’s goal of attaining financial independence. They discuss the functions such as;
- Automated investing
- Tax-loss harvesting
- Forecasting for goals
- Portfolios concerning socially responsible investing
This is one of the most effective among animated videos for fintech startups emphasizing on the ease of use of Betterment and how it simplifies advanced investment ideas. Employees are also explaining how they utilize Betterment for savings and buying homes.
This explainer video aims to inspire optimism and empowerment to make it feel simple and achievable by all people.
11. Public.com – One Place for All Your Investments
Average pricing: from $11000
Type: Animated
Public.com is an example of an investment app and platform. This explainer video is an ad in the form of an animated TV commercial that aims to market Public.com as a one-stop shop for a multitude of investment services.
This video is highlighting a notable feature of Public.com that is integrating stocks, ETFs, crypto and treasury accounts into a single investment account. The explainer vidoe is showing how simple and convenient it is to manage different investment accounts from one app.
The animation style of the video is most likely spectacular and very interesting to enhance attention and demonstrate the simplicity in navigation within the platform.
12. Stash – Your All-in-One Financial Future
Average pricing: from $3000
Type: Animated
Stash is a platform that helps people hone their finances through budgeting, saving, investing, earning rewards and receiving guidance. This fintech explainer video gives an initial overview of the Stash platform.
The video captures Stash’s integrated model that combines banking, investing and even financial advisory services into a single application. The video is explaining that Stash is assisting several user needs, from daily budgeting to detailed retirement planning. The overall feel of the video is positive and supportive which suggests that Stash makes financial management easier.
13. Affirm – Affirm Savings: A Better Way to Save
Average pricing: from $5500
Type: Animated
Affirm is a financial technology company that specializes in offering “buy now, pay later” services. This video highlights Affirm Savings and their latest product which is a high-yield savings account.
This video highlights the Affirm Money Account and elaborates on its high APY along with zero fees and straightforward functionality. The vidoe also explains the credit risk the account poses as up to $250,000 is FDIC insured through Cross River Bank which is their partner.
The video also mentions the Affirm Card, a debit card linked to the savings account which enables full or installment payments. The tone is straightforward and underscoring a basic savings platform.
14. BitPay – Pay Bills with Crypto
Average pricing: from $3000
Type: Animated
BitPay is a company that specializes in processing cryptocurrency payments. This video discusses BitPay Bill Pay which allows users to pay bills from within their BitPay wallet using cryptocurrency.
The video showcases the convenience of removing banking options altogether and maintains a traditional approach when paying bills with various cryptocurrencies. Other forms of payment like Bitcoin and Ethereum are also accepted. The vidoe is showing that the speed and simplicity of the app’s interface makes BitPay one of the more prominent crypto payment services.
15. Pine Labs – Streamlining Your Business with Pine Labs One
Average pricing: from $5500
Type: Animated
Pine Labs is a payment solutions company dealing with merchants. This video is dedicated to Pine Labs One which is an all-in-one mobile application specialized for helping the merchants, businesses and shop owners to manage and grow their business.
The video is highlighting the app’s multifaceted features such as;
- Interacting with support
- Viewing transactions
- Managing brand EMI options
- Credit option management
The video also suggests newer offerings from Pine Labs. It also demonstrates how users can manage multiple tools from a single application. The tone of the video is proactive and focused on problems because the application solves the complex operations of business.
Conclusion
Fintech explainer videos serve a great purpose to explain the technical jorgons of financial organizations into simple words and visuals to their users. With the use of financial services explainer videos, financial organizations can explain complex financial ideas to their customers to build trust and increase user adoption.
Fintech startups should really prioritize these explainer videos to prompte their ideas, products and opportunities. These explainer videos improve perception of a brand as it helps illustrate abstract concepts.
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