Visual content creation is an important component of almost any marketing campaign. Indeed, not only does visual content attract attention, but it also increases conversion rates and promotes greater brand recognition. Needless to say, in a world where traffic and attention are incredibly valuable for businesses, this is essential.
Infographics, photos, videos, and animations all belong to the category of visual content. Learning how to effectively implement this type of content into your own marketing strategy can help your brand achieve many important business goals.
Following this thought, today, we have compiled a selection of interesting statistics on visual content marketing that may be of interest to marketers, bloggers, and entrepreneurs alike.
- 58% of B2B marketers claim that video case studies/customer stories are the most effective types of content for marketing purposes. – Content Marketing Institute
- 61% of consumers consider infographics the most effective method to help them retain information. – Demandsage
“Content with relevant images receives 94% more views on average than content without images.”
Image Search Popularity Has Grown Significantly
- People use Google Lens for nearly 20 billion visual searches every month, 20% of which are shopping-related. – Google
- 71% of marketers shared that they allocate a substantial amount of their budget (20-50%) to creating visual content. – Venngage
Bloggers Who Create More Visual Content Get Better Results
- Bloggers should add images to their content; the more visual the content is, the more likely it is to succeed.
“65% of people prefer visual materials when learning.”
Visual Content Stimulates Engagement
- • An analysis of 500,000 articles has revealed a correlation between the number of images an article contains and the number of unique page views, shares, and backlinks it receives. – Semrush
- Video content on social media generates 1,200% more shares than text and image content combined. Moreover, viewers retain 95% of a message when they watch a video, compared to only 10% when they read text alone.
- According to a study, Facebook pages that posted photos saw an average increase in impressions of 114% and 100% in engagement.
Most Frequently Used Visual Content
- Data visualization charts are the most prevalent and widely used type of visual content.
“Instagram is the most popular social media platform for sharing visual content, including photos, stories, and short videos (reels). – Buffer”
The Importance of Visual Content Will Continue to Grow
- 73% of consumers say they are more likely to purchase a product or service after watching a branded video about it. – Aartisto
- According to a survey, 56.2% of marketers said that visual content plays a very important role in their marketing strategy.
AI Makes it Easier to Create Visual Content
- 61.5% of marketers use AI tools to create visual content. These tools allow marketers and creators to produce professional-quality content more quickly. – Dataforest
What Types of Visual Content Do Marketers Use the Most?
“The global visual content market was valued at $8.24 billion in 2024 and is projected to reach $9.04 billion in 2025. – Straits Research”
Are you looking for a trusted animated video production agency? Land more leads, deals, and views with our explainer videos. Contact us to discuss the details!
Select the video type that aligns with your marketing objectives, and receive an immediate high-level estimate of the production cost.
