A company profile video introduces your organization, its people, and what it stands for in under three minutes. For B2B and SaaS brands, it works across the buying committee at once: prospects gauging fit, investors sizing up the team, and candidates deciding whether to apply.
Below are 10 of the best company profile video examples, grouped by the technique that makes each one work, plus the production tips our team applies on every project.
What is a company profile video?
A company profile video is a short branded film, usually one to three minutes long, that explains who a company is, what it does, and why it matters. Also called a corporate profile video, a company overview video, or a company video profile, it blends footage, animation, and narration to communicate culture, mission, and credibility in a single asset.
Monday.com
Duration: 1.36 minutes
Format: Live-action with animations
Monday.com’s company profile video is a dynamic mix of live-action footage and integrated animations that highlights their in-house marketing processes.
The video uses a catchy soundtrack and a light-hearted, fun tone to explain how the company keeps its marketing operations internal.
What Makes This Video Stand Out:
- Creative use of integrated animations that keep the viewer engaged.
- A behind-the-scenes look at their workflow, offering authenticity.
- Smooth transitions between live-action and animation for a cohesive narrative.
Zendesk
Duration: 1.40 minutes
Format: Live-action with stop-motion elements
This is one of the best company profile videos.
Zendesk’s profile video takes a unique approach by focusing on its employees, working from various locations, both in the office and remotely.
The addition of stop-motion graphics adds a playful touch while the continuous professional narration ties everything together.
What Makes This Video Stand Out:
- Stop-motion graphics keep the viewer’s attention.
- Real employees in their work environments add authenticity.
- Clever use of humor while maintaining professionalism.
NGS
Duration: 1.22 minutes
Format: Live-action with kinetic typography
This live action, personal experience video explains company culture with a series of employee testimonials.
The split-screen layouts, combined with kinetic typography, let the video show how collaborative and hardworking the company ethos is.
What Makes This Video Stand Out:
- Kinetic typography emphasizes key points without overpowering the visuals.
- Split-screen visuals add depth and keep the viewer interested.
- Personal testimonials enhance the emotional connection with the brand.
Bolt
Duration: 1.54 minutes
Format: Live-action with motion graphics
Bolt’s corporate profile video emphasizes the speed and scale of the company’s growth, using fast-paced editing and dynamic text animations.
It highlights their rapid expansion across different sectors, such as scooters and food delivery, making great use of statistics to back their claims.
What Makes This Video Stand Out:
- Fast-paced editing reflects the company’s rapid growth.
- Excellent use of motion graphics to keep the viewer engaged.
- Statistics are used effectively to reinforce the narrative.
Simplifi
Duration: 2.40 minutes
Format: Live-action
Simplifi’s video gives a structured and executive-led narrative. Each top-level employee shares their journey with the company.
This narrative is backed by beautifully shot footage of the workplace. The production values are high, with seamless editing and a compelling soundtrack.
What Makes This Video Stand Out:
- A mix of executive narratives and everyday employee stories.
- High-quality production with smooth transitions.
- Inspiring soundtrack that complements the storytelling.
Starbucks 50th Anniversary
Duration: 1.00 minute
Format: Mixed media (animation, stop-motion, live-action)
Starbucks designed an animated video for celebrating the 50th anniversary occasion. The video perfectly captures the different media and mediums of animation combined with stop-motion.
This is carried out to visually and emotionally take audiences through the company’s history. The brand is very visually rich, which was put to good use in the fast-paced video.
What Makes This Video Stand Out:
- Creative use of mixed media to tell the brand’s story.
- Seamless transitions between different video styles.
- Evokes a strong emotional connection through nostalgia.
Grammarly
Duration: 2.25 minutes
Format: Live-action with animated screencasts
Grammarly focuses on the company culture video of its San Francisco office. The video interweaves employee testimonials with animated screencasts of the product in action.
This video speaks volumes about the values and mission of the company in trying to attract top talents into their teams.
What Makes This Video Stand Out:
- Combines live-action and screencasts to showcase both people and products.
- Employee testimonials bring a personal touch to the video.
- Great use of animations to explain the product’s value.
Duration: 2.00 minutes
Format: Live-action
Google’s company profile video offers a look into their employees’ lives, blending colorful and fun imagery with stories of personal growth.
The video is set against the vibrant backdrop of Google’s campuses, creating an inviting and dynamic atmosphere.
What Makes This Video Stand Out:
- Vivid use of color to match Google’s brand identity.
- Personal employee stories humanize the tech giant.
- High production values, making the video both professional and engaging.
Microsoft
Duration: 2.20 minutes
Format: Live-action
Microsoft’s video centers around its employees’ journeys. It ranges from interns to full-time staff members.
The video captures the essence of growth and learning provided at the company. It highlights its commitment to employee development and diversity.
There are scenes shot in various working backgrounds of the company to highlight the environment.
What Makes This Video Stand Out:
- Strong emphasis on employee growth and inclusivity.
- High-quality cinematography showcasing Microsoft’s work environment.
- Compelling employee testimonials that resonate with the audience.
Leica Geosystems – 100 Years
Duration: 1.05 minutes
Format: Animation and historical footage
Leica Geosystems’ video celebrates a century of innovation. It features the company’s growth from its foundation in 1921 to becoming a leader in geospatial technology.
In just one minute, the video highlights key milestones in the company’s development, blending historical footage with modern-day achievements.
What Makes This Video Stand Out:
- The video effectively captures 100 years of history in a clear and engaging manner.
- Seamless integration of historical footage and modern animations ensures visual coherence.
- The video emphasizes Leica’s technological advancements, showcasing its role as a leader in precision engineering.
Expert Tips for Creating a Standout Company Profile Video
Producing an inspirational company video requires thoughtful planning and execution.
Here are some additional tips for creating a powerful company profile video that will help guide you:
Emphasize High Production Quality
Make sure the visuals are professional, the audio clear, and the editing smooth. Poor production quality will make one’s brand look amateur.
Invest in proper equipment and post-production tools for visually appealing and professional output.
Don’t just say what you do; emphasize what makes you different. Maybe it’s your innovative process, your customer-centric approach, or your sustainability efforts. Whatever sets you apart, make sure it’s front and center.
Incorporate Animation for Complex Concepts
They can be used to showcase complex services or products in a very simple manner by breaking down information into easily digestible visuals.
Animations are effective for tech companies or SaaS businesses, where big ideas are way easier to explain through motion infographics or animated explainers.
Keep It Concise and Impactful
These days people have smaller attention spans. Hence, your video should be between 1 to 3 minutes.
You must keep your focus sharp on delivering the key messages smoothly and effectively, bringing out the most important points in the beginning.
Use a Strong Call to Action
A profile video is often the first video about a company that a prospect ever watches, so the closing seconds matter as much as the opening. Conclude with a clear call to action, whether that is visiting your site, booking a call, or starting a demo.
Personalize the Experience
Consider using real employees or customers’ testimonials to add a human face to your brand.
An authentic personal story provides an emotional means through which the viewers can identify themselves with your company, increasing both trust and relatability.
Highlight Unique Brand Elements
That’s why your company profile video needs to reflect your brand’s personality honestly.
Add your brand’s unique features to the video, including color, logo, and messaging, so your brand can be instantly recognized and remembered.
Incorporate Text and Graphics Strategically
Kinetic typography, motion graphics, and on-screen text can be utilized to drive important points and statistics home without overloading the viewer.
Balance these elements in such a way that they will enhance rather than detract from your core message.
The Music and Sound Design Are Important
Select background music perfectly that speaks to the tone of your video. A perfect soundtrack can elevate the mood and strengthen your brand’s message.
Don’t forget the sound design. Round off the viewing experience.
Data to Support Your Story
Add data storytelling to your argument and prove stuff about your company’s growth, success, and impact.
Underlining real numbers and statistics contributes to the credibility of this type of video and will catch viewers’ attention with information based on facts and reality.
The best company profile videos do more than list facts; they give buyers, investors, and future hires a reason to believe in the team behind the product. Study the examples above for structure, then match the format to the stakeholders you most need to convince. When you are ready to produce your own, Zelios builds company profile videos for B2B and SaaS brands from script to final cut.
Have a project in mind? Get started with Zelios! Our creative team would love to help you reach new heights.
Select the video type that aligns with your marketing objectives, and receive an immediate high-level estimate of the production cost.
